State Fair Visitors Savor the Flavor of George’s Sauces

Veillette Advertising Design creates “taste-full” Banner Stands.

Banner Stands have become a very popular choice for companies displaying at trade shows, business expos, fairs and exhibitions. They're lightweight, easy to set up / take down, and an inexpensive way to make a big impression.

With the NC State Fair only two weeks away, Beth Chappell, and daughter Ashley Hassell, of George's Sauces asked for banner stands that could be used as both freestanding floor displays AND tabletop displays. The artists at Veillette Design provided photography services, then carefully designed each banner to work at either height.

By placing the banners on a table at the back of the booth, George's was able to create a complete backwall display and still have plenty of room on the table for preparing sample cups of sauce to give away. One of the banners shows a large image of their familiar 16 oz. bottle and highlights the sauce's recognition in Rachael Ray's EVERYDAY magazine as the best barbeque sauce in the Carolinas. The other two banners feature photos of foods prepared with George's sauces and attractive gift packs.

In addition, Veillette's artists developed a brochure to complement the display. Utilizing the same burlap background featured on the display, the brochure contains recipes for original, hot, and special sauces, along with a brief history of the company.

• Generating Fresh Ideas
• Focusing on the Right Audience
• Formulating the Right Message
• Selecting Media that Delivers Results

800-441-3002

Leonard Veillette

leonard@veillettedesign.com

John Griffin

john@veillettedesign.com

veillettedesign.com